5 tips for telling your story on your advisor website
Your advisor website is your little piece of home on the big old internet. It should be warm and inviting, but should also have a solid and well thought out web strategy behind it. Did you know: It...
View ArticleWhy it’s Essential to Update Your Web Browser – Part 2 of 3
Last week we introduced a 3-part series detailing why its important to update your browser. Part one of this series explained what a web browser is and touched on why it’s important to update yours....
View ArticleWhy it’s Essential to Update Your Web Browser – Part 3 of 3
Ending this series is the final conclusion of what browser is right for you as well as a great resources for being kept up-to-date! Browser Breakdown Here’s a breakdown of browsers that are the most...
View ArticleIs It Time For a Re-Design of Your Current Website?
Is it time for a website re-design? In today’s extremely competitive online environment, having an outdated website can spell disaster for leads and returning traffic. A comprehensive re-design is no...
View ArticleFeatured Website: Gifford Planning Strategies
This week’s featured website is Gifford Planning Strategies (GPS), who has an excellent financial website. This model site displays numerous variables that make it an effective advisor website. The...
View ArticleFun Fact Fridays: Web Usability
This week’s Fun Fact Friday is all about web usability, which is one of the most important components of any website. Basically, making a website usable means making it easy for web visitors to find...
View ArticleWebsite Usability Rules 101
Spring break is over and school’s back in session! With many youngsters hitting the books, you as a financial advisor may think, “hey, going back to school doesn’t apply to me anymore! I got a website...
View ArticleMobile Productivity and Your Inbound Marketing Strategy
Mobile devices aren’t the future, they’re the now. The use of mobile devices to access the internet has surpassed that of regular desktop computers to the point that Google’s algorithm now demands...
View ArticleThe Great Financial Web Design Guide [ebook]
Our new ebook is out! Designing your advisor website isn’t always easy, but it doesn’t have to be hard either. Since there are so many pieces that need to come together, seemingly at once, in order to...
View Article4 Tips to Make Your Brand More Memorable
It’s no secret that a business must have a lasting impression on consumers in order to be successful. Think about all the successful ad campaigns that most people across the planet would recognize...
View ArticleUsability and Your Website: The 3 Golden Navigation Rules
When it comes to designing your website, form follows function. This means that making your website look good comes second to making it work well. Since your website has a specific job to do (market...
View ArticleThe Ultimate Guide to Coloring Your Website
Color is powerful. We speak of color as a means of conveying a mood, sparking an emotion and deciphering meanings in our everyday lives. Do you remember the last time you colored something in? Perhaps...
View ArticleThe Great SEO Myth: It Belongs in the IT Department
When most people hear the term Search Engine Optimization, or even its abbreviated ‘SEO,’ they get a bit panicked. It sounds technical. Too technical. So technical it probably belongs in the IT...
View Article7 Critical Website Usability Principles You Should Learn
Creating an overall better user experience for your visitors through a well designed website helps foster ease of use as well as greater user engagement, meaning your website will be more successful in...
View ArticleMost Common Usability Mistakes Advisors Make
All great designers and developers recognize the importance of usability in their work. With just the most minor elements, users can either feel at ease with your website or run for the hills and never...
View ArticleHow to Use Website Colors to Increase Conversions
Color does more than make a website look good - it lays the foundation for an enjoyable experience for its viewers. Check out our latest blog post, How to Use Website Colors to Increase Conversions on...
View ArticleHow to Reduce Your Website’s Bounce Rate
Bounce rates do not help your cause and it is within your best interest to keep this rate as low as possible. So the question is...how? Fortunately enough, I will discuss the causes of high bounce...
View Article
